Recently, Europe officially launched a major program - “Close the Glass Loop” with the ambition to achieve 90% glass collection for recycling by 2030. The initiative gathers twelve European federations representing glass manufacturers, processors, brands, packaging recovering organizations, and municipalities.

At today’s online launch event.200 participants joined founding partners and national representatives from eleven countries to officially launch the platform and sign off on a European Action Plan. The initiative, presented by Michel Giannuzzi, president of the European Container Glass Federation (FEVE) at today’s launch event, aims to address structural challenges in the glass collection and recycling chain which are common to most EU countries, further improve collection and recycling efficiency, and close the glass loop.